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THE BUSINESS
The Company operates an advertising agency which is a full member of the Association of Accredited Advertising Agents of Singapore ("4As"). Bizlink Internet is the appointed exclusive agent for various overseas Telephone Directories Yellow Pages and currently publishes a business directory known as "ASIALINK BUSINESS GUIDE" which can be accessed on the Internet at www.asialinkbusinessguide.com.
This web-site also provides links to 91 Country Overseas Yellow Pages on the Internet. Among the intangible assets the Company owns are, domain names of Overseas Yellow Pages (see Appendix 1), trademarks of OverseasYellow Pages on the Internet (see Appendix 3) and a database of over 30,000 Malaysian companies and 50,000 Singapore companies cross-listed into 8,000 different classifications and 10,000 trade names.
Product and Services
The Company's current business capabilities include : Domain name registration using http://www.yourcompany.com, Designing web pages and hosting on web-sites of client's domain names host on the Company's USA Server, Create search engine for clients, web-sites/home pages on the World-Wide-Web, E-commerce for web-site hosting on the Company's SSL ( Secured Socket Layer ) USA Servers, Hyperlink clients' web pages onto the Company's Overseas Yellow Pages on the Internet, Professional planning for advertisers, Providing total advertising solutions under one roof, Promoting ISO Companies,Promoting clients' brands through the Company's unique "Brand Names" section, Advertising and graphic design for all printed copies of Overseas Yellow Pages throughout the world, Bus panel advertising,Creating graphic artworks and designing brochures,Print medium (directories and magazines) advertising. |
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MARKETING AND SALES
The Marketplace E-commerce is the current buzzword. Cyberspace is where the growth is occurring in terms of new sales. All over the world, billions of dollars a year are spent by consumers shopping on the Internet forcing retailers that once sold only in stores or catalogues to take their products to cyberspace.A report by Forester Research Inc., a U.S. based market research firm estimated online sales by US consumers alone which totaled US$2.4 billion in 1998 to double this year and reach US$17 billion by 2001.
E-commerce is catching fast in Malaysian Industries. These communities, or portals can then tap into the business-to-business E-commerce market which one forecast estimates it to reach US$400 billion worldwide by 2003.
The phenomenal growth of the Internet is likely to be a threat to the advertising industries, unless the industries also go on-line. A study conducted by Forester Research Inc. recently concluded that over the next five years, advertisers will continue to rely on traditional medium but on-line media will begin to take over an increasing share of the market. The Report estimated that on-line advertising spending will skyrocket ten times to US$33 billion worldwide by 2004 from US$3.3 billion now.The figure represents 8.1 per cent of projected expenditure for traditional advertising and an annual growth rate of 5 per cent. The increase in spending is being driven by the surging number of Internet users worldwide. As the on-line audience continues to grow and E-commerce accelerates, more and more marketing dollars will be drawn into cyberspace.
The Company intends to expand its presence into the global market. The Internet is a unique medium that offers advantages not available to more conventional mediums. The Company intends to utilise the full potential of this virtual medium as its new business focus to generate revenues in the areas of the Internet OverseasYellow Pages advertising and E-commerce.
It is envisaged that substantial revenues would be derived from :
(i) The sale of advertising space on the Internet Advertising.
(ii) The printed medium, Asialink Business Guide. This publication could initially encompass other commercial and industrial directories and later, even other types of
publications if there is a demand.
(iii) E-commerce functions included in Internet directories which will allow advertisers and other companies listed in the directories to be electronic merchants. In this instance, the Company will act as the "transaction house" facilitating their on-line transactions and for this service, the Company will charge the merchant a small fee for each transaction.
(iv) Registering domain names, web-site designing and web-site hosting on the Company's USA servers.
Target Markets. The Company intends to expand its operations beyond Malaysia into Hong Kong, the Philippines, Thailand, Indonesia, Taiwan and Australia. The estimated market size for directory advertising in this region is about US$1.5 billion with US$100 million spent in Singapore alone. Currently, more than 95 per cent of this amount is spent on print media. With the
advent of new technology and the
Internet, directory advertisers will shift more and more away from the traditional mediums into the Internet and other electronic mediums within the next few years.
Competitive Advantages The Company has the following competitive advantages : (i) Proprietary ownership of many leading Countries' domain names of Overseas Yellow Pages on the Internet and trade marks. (ii)Country domain Overseas Yellow Pages on the Internet that hyperlinked to one shopping platform. This would allow shoppers to find various products from different geographic locations. |
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