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PROFILE
OF BIZLINK
The goal of Bizlink Internet Directories
(M) Sdn Bhd is to take advantage of the current technological
trend towards electronic-commerce (E-commerce) and advertising
on the World Wide Web -Internet. Bizlink Internet Directories,
with it's IT and Marketing Professionals are developing
its E-commerce and Shopping Mall / Internet Design and
Hosting with its' SSL Servers in USA.
HISTORY
OF THE COMPANY
The Company was started in 1997,
and currently it is progressing very fast under the
close supervisoin of four experienced working directors,
IT Professionals, Sales Executives, Web Designers and
other support personels.
THE BUSINESS
The Company operates an advertising
agency which is a full member of the Association of
Accredited Advertising Agents of Singapore ("4As").
Bizlink Internet is the appointed exclusive agent for
various overseas Telephone Directories Yellow Pages
and currently publishes a business directory known as
"ASIALINK BUSINESS GUIDE" which can be accessed
on the Internet at www.asialinkbusinessguide.com.
This web-site also provides links to 91 Country Overseas
Yellow Pages on the Internet. Among the intangible assets
the Company owns are, domain names of Overseas Yellow
Pages (see Appendix 1), trademarks of OverseasYellow
Pages on the Internet (see Appendix 3) and a database
of over 30,000 Malaysian companies and 50,000 Singapore
companies cross-listed into 8,000 different classifications
and 10,000 trade names.
3.1
Product and Services
The Company's current business capabilities include
: Domain name registration using htttp://www.yourcompany.com,
Designing web pages and hosting on web-sites of client's
domain names host on the Company's USA Server, Create
search engine for clients, web-sites/home pages on the
World-Wide-Web, E-commerce for web-site hosting on the
Company's SSL ( Secured Socket Layer ) USA Servers,
Hyperlink clients' web pages onto the Company's Overseas
Yellow Pages on the Internet, Professional planning
for advertisers, Providing total advertising solutions
under one roof, Promoting ISO Companies,Promoting clients'
brands through the Company's unique "Brand Names"
section, Advertising and graphic design for all printed
copies of Overseas Yellow Pages throughout the world,
Bus panel advertising,Creating graphic artworks and
designing brochures,Print medium (directories and magazines)
advertising.
MARKETING AND SALES
4.1.1 The Marketplace E-commerce
is the current buzzword. Cyberspace is where the growth
is occurring in terms of new sales. All over the world,
billions of dollars a year are spent by consumers shopping
on the Internet forcing retailers that once sold only
in stores or catalogues to take their products to cyberspace.A
report by Forester Research Inc., a U.S. based market
research firm estimated online sales by US consumers
alone which totaled US$2.4 billion in 1998 to double
this year and reach US$17 billion by 2001.
4.1.2 E-commerce is catching fast in Malaysian Industries.
These communities, or portals can then tap into the
business-to-business E-commerce market which one forecast
estimates it to reach US$400 billion worldwide by 2003.
4.1.3 The phenomenal growth of the Internet is likely
to be a threat to the advertising industries, unless
the industries also go on-line. A study conducted by
Forester Research Inc. recently concluded that over
the next five years, advertisers will continue to rely
on traditional medium but on-line media will begin to
take over an increasing share of the market. The Report
estimated that on-line advertising spending will skyrocket
ten times to US$33 billion worldwide by 2004 from US$3.3
billion now.The figure represents 8.1 per cent of projected
expenditure for traditional advertising and an annual
growth rate of 5 per cent. The increase in spending
is being driven by the surging number of Internet users
worldwide. As the on-line audience continues to grow
and E-commerce accelerates, more and more marketing
dollars will be drawn into cyberspace.
4.1.4 The Company intends to expand its presence into
the global market. The Internet is a unique medium that
offers advantages not available to more conventional
mediums. The Company intends to utilise the full potential
of this virtual medium as its new business focus to
generate revenues in the areas of the Internet OverseasYellow
Pages advertising and E-commerce.
4.1.5 It is envisaged that substantial revenues would
be derived from :
(i) The sale of advertising space on the Internet Advertising.
(ii) The printed medium, Asialink Business Guide. This
publication could initially encompass other commercial
and industrial directories and later, even other types
of
publications if there is a demand.
(iii) E-commerce functions included in Internet directories
which will allow advertisers and other companies listed
in the directories to be electronic merchants. In this
instance, the Company will act as the "transaction
house" facilitating their on-line transactions
and for this service, the Company will charge the merchant
a small fee for each transaction. (iv) Registering domain
names, web-site designing and web-site hosting on the
Company's USA servers.
4.2 Target Markets. The Company intends to expand its
operations beyond Malaysia into Hong Kong, the Philippines,
Thailand, Indonesia, Taiwan and Australia. The estimated
market size for directory advertising in this region
is about US$1.5 billion with US$100 million spent in
Singapore alone. Currently, more than 95 per cent of
this amount is spent on print media. With the advent
of new technology and the
Internet, directory advertisers will shift more and
more away from the traditional mediums into the Internet
and other electronic mediums within the next few years.
4.3 Competitive Advantages The Company has the following
competitive advantages : (i) Proprietary ownership of
many leading Countries' domain names of Overseas Yellow
Pages on the Internet and ____ trade marks. (ii) ____
Country domain Overseas Yellow Pages on the Internet
that hyperlinked to one shopping platform. This would
allow shoppers to find various products from different
geographic locations.
COMPETITION
In the field of Internet advertising,
the Company has small minority competitions Its' relatively
new entry into the directory advertising market in Malaysia
have gained a
significant market shares.
The
Company's management team presently comprises of:
(i) Four experienced working Directors.
(ii) With the assistance of Sales Managers, IT Professionals,
& Web Designers and Sales Executives. Together we
are very confident that we are able to cater to clients'
needs and provide good after sales services.
(iii)
Last but not least We at Bizlink wish to send our sincere
thanks to all our clients and supporters to make Bizlink
a Success both in Malaysia.
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